My Work
Over the past 6+ years, I have worked on a variety of projects that gave me a lot of experience. During my career, I have managed social media for numerous brands, designed email campaigns, managed large website redesigns, and incorporated marketing automation into the marketing strategies.
01
Oversaw the redesign of Summit Academy's corporate website from start to finished. Designed the pages to more user friendly and provide students with the information they are looking for.
02
Initiated email into Summit Academy's marketing strategy. By providing more consistent messaging, prospects were reminded on their next steps and given the answers to their questions. With an open rate of 20.48%, it was proven that this medium is a successful way to market.
03
Marketing Automation
To increase enrollment for Summit's Service Desk Technician program, I added marketing automation to the marketing plan. Once a prospect submitted their contact information, they were automatically enrolled in a workflow of program information and steps to apply, which had an average of 43.77% open rate.
04
At Summit Academy, I manage the digital ads. Facebook, Instagram and Google video ads are the platforms that I reach our current student population.
05
At all the organizations I have been apart of, I have managed the social media accounts and created content for all the platforms. By creating content that was made for the audience, I was able to grow a platform by 200% organically.
06
As a photographer, I have used my skills to take photos of different events and programs to use on the website, social media and ads.
I have created short videos of testimonies from happy customers.
07
I contributed to Genoa Healthcare's monthly newsletter and blog. To write these articles, I interviewed subject matter experts and researched the topics to be fully prepared.